Amazon is also launching its first own grocery brand at the store – By Amazon – which includes frequently bought items such as milk and bread as well as pizzas, dips and cakes. The store will stock about 10,000 grocery products including brands such as Heinz and Kelloggs, and items from Morrisons, Booths and Mindful Chef. While customers will not need to interact with a member of staff, the store will employ about 30 people and have about five workers on site at any time to handle queries, restock shelves and prepare food. The bill is automatically charged to a shopper’s Amazon account when they leave the store. Sensors on the shelves detect when an item has been removed while cameras and other technology backed by artificial intelligence monitor individuals’ movement around the store and the goods chosen.

Once inside, shoppers can pick up the goods they want without scanning them or even visiting a till. Prime members can save up to 20% on some store items, the company said.Amazon’s first ‘just walk out’ shop outside the United States. The supermarket chain will offer giveaways, free samples and discounts to shoppers this weekend to celebrate the Encino store’s opening. The technology works with the help of hundreds of cameras, weight gauges and scanners that monitor what a customer removes from shelves and puts into their carts.Ĭustomers, including non-Amazon members, can also use a traditional checkout lane, and those buying alcohol move through a separate, one-way aisle where they show an ID to an employee and exit through a gate.Īmazon Fresh carries a wide assortment of national brands and produce, meat and seafood, as well as a range of prepared foods made fresh in-store every day - from fresh-baked bread and made-to-order pizzas, to rotisserie chickens and hot sandwiches. Amazon Fresh carries a wide assortment of national brands and produce, meat and seafood, as well as a range of prepared foods made fresh in-store every day. When they’re finished shopping they simply scan or insert their entry method again to exit and they’re good to go. Once inside, anything they take off the shelf is automatically added to a virtual cart, and anything a customer puts back comes out of it.

Amazon fresh grocery store